goldbrick
- noun
- /ˈɡoʊldˌbrɪk/
- Archaic
- The sales pitch was nothing but a goldbrick; it sounded good but delivered no real value.
Examples
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Emotional outbursts of sympathy or rage have caused certain scientists to respond to the goldbrick promises of communists, fascists, and other propagandists.
Academic text (2004) -
That goldbrick !
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Investors were disappointed to find that the startup was a goldbrick, failing to meet any of its initial promises.
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The new phone turned out to be a goldbrick, as reviews revealed it was full of glitches and not worth the price.
Synonyms
A project or event that does not succeed
A shiny yellow rock or thing that looks like gold but is worthless
A person or thing that has a short time of success and then people forget them
A failure that comes after a promising start
A short sign of hope that later proves disappointing
An idea or feature that looks exciting but is unlikely to work and aims to attract investors
Antonyms
How Worthless
- Informal
- Informal
- Archaic
- Offensive
Surface Forms
Morphology
Etymology
A goldbrick can mean something that seems promising but proves worthless, from the old trick of selling a fake gold brick as real. So a product or plan called a goldbrick may promise much but deliver little.