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goldbrick

goldbrick

9.9
Something that seems valuable but is actually worthless
  • noun
  • /ˈɡoʊldˌbrɪk/
  • Archaic
translation icon : decepción
  • The sales pitch was nothing but a goldbrick; it sounded good but delivered no real value.

Examples

  • Emotional outbursts of sympathy or rage have caused certain scientists to respond to the goldbrick promises of communists, fascists, and other propagandists.

    Academic text (2004)
  • That goldbrick !

  • Investors were disappointed to find that the startup was a goldbrick, failing to meet any of its initial promises.

  • The new phone turned out to be a goldbrick, as reviews revealed it was full of glitches and not worth the price.

Synonyms

flop
vsgoldbrick
44 4.3

A project or event that does not succeed

adds the sense that something was presented as valuable but proved disappointing
fool's gold
vsgoldbrick
  • Specialized
4 4.9

A shiny yellow rock or thing that looks like gold but is worthless

is the broader term for things presented as valuable but actually worthless
flash in the pan
vsgoldbrick
  • Informal
4 7.2

A person or thing that has a short time of success and then people forget them

focuses on a deceptive promise of lasting value rather than short-lived fame
fizzle
vsgoldbrick
  • Informal
3 6.0

A failure that comes after a promising start

emphasizes being presented as valuable or promising then proving worthless
false dawn
vsgoldbrick
1 8.3

A short sign of hope that later proves disappointing

refers specifically to being presented as valuable rather than a temporary hopeful sign
unicorn bait
vsgoldbrick
  • Jargon
9.9

An idea or feature that looks exciting but is unlikely to work and aims to attract investors

applies more widely to any offered thing that proves worthless or disappointing

Antonyms

770 3.5

A useful quality, skill, or person that helps someone succeed

676 1.1

Valuable items like gold or jewels that people keep

How Worthless

fraud
577 4.0
dud
  • Informal
14 4.7
lemon
  • Informal
25 4.9
goldbrick
  • Archaic
9.9
sham
  • Offensive
81 6.1
disappointment
223 1.7

Surface Forms

goldbrick singular
goldbricks plural

Morphology

goldbrick = gold + brick (opaque) = gold + brick

Although the compound suggests a brick of gold, the actual sense 'something only presented as valuable but actually worthless or disappointing' is idiomatic.

Etymology

A goldbrick can mean something that seems promising but proves worthless, from the old trick of selling a fake gold brick as real. So a product or plan called a goldbrick may promise much but deliver little.