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Glite Dictionary
🔩 A spiral blade 📊 Ad scheduling 🐦 Short flights
flighting

flighting

8.2
A way of running ads in periods with breaks to save money
  • noun
  • /ˈflaɪtɪŋ/
  • Jargon
translation icon : estrategia de publicidad
  • By using flighting, the company ensured their ads appeared during the most important shopping seasons.

Examples

  • Many brands prefer flighting to avoid wasting their advertising budget during slow periods.

  • Effective flighting can enhance brand awareness significantly.

  • The marketing team decided that flighting would be the most cost-effective approach for their new campaign.

  • The company adopted a new flighting strategy to boost sales.

  • The marketing team decided that flighting would maximize their ad exposure during peak shopping times.

  • Using flighting allowed the brand to engage customers effectively while managing their budget.

  • Many companies turn to flighting as a strategy to ensure their ads reach the target audience at optimal times.

Synonyms

windowing
vsflighting
6.7

Giving specific time slots for deliveries or activities

focuses on advertising scheduled intermittently with inactive gaps

How Continuous

ad campaign
39 2.6
flighting
  • Jargon
8.2

Surface Forms

flighting singular
flightings plural

Morphology

flighting = flight (opaque) = flight + ing

The advertising sense is jargon-like and not readily recoverable from the usual meaning of flight.

Etymology

Flighting comes from flight, which here means 'a short period of activity'. In advertising, flighting is the plan of showing ads in bursts or 'flights' with breaks, so the origin explains the on-and-off schedule.