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flak

flak

3 8.1
A person who defends and promotes their employer in the media
  • noun
  • /flæk/
  • Jargon
translation icon : publicista
  • McCain's flak says: "Remember when Barack Obama said he was 'tired of distortion, name-calling, and sound bite solutions to complicated problems?'"
  • flak jacket
  • P.R. Flak

Examples

  • Ethan Shaw had a 183 IQ and yet you had him as a mid-level press flak.

  • "The P.R. FLAK drops the newspaper on the C.O.'s desk."

    Fiction book (1997)
  • We knew it was just part of the collaboration among defense contractors, Congress, and media flaks to pretend that there was a need for another billion or ten billion to be handed over to a defense contractor.

    Blog text (17)
  • A small army of celebrities and other D Party flaks was deployed across the country to warn of the dire consequences of throwing one's vote away on Spoiler Ralph.

    Blog text (33)
  • The Administration has, as reported by Sam Stein, even enlisted a hit team of loyalist flaks and supporters to discredit Greenwald and his article.

    Blog text (22)
  • The GOP and their right-wing flaks like Beck have been tapping into the wellspring of the poorly informed and overly emotional.

    Blog text (32)
  • The company hired a new flak to manage their public image and handle media inquiries.

  • As a flak for the charity, she worked hard to communicate their mission and counter any negative stories.

  • The senator's flak swiftly responded to the allegations in the press to protect his reputation.

Synonyms

press agent
vsflak
6 3.7

A person who works to get news and attention for a company, group, or famous person

is the defender who focuses more on protecting reputation than only creating publicity
flack catcher
vsflak
  • Slang
9.9

A person who answers hard questions from the press to protect their employer or client

is the general promoter who defends but not especially skilled at deflecting criticism
flak catcher
vsflak
  • Jargon
9.5

A person who takes criticism and answers hard questions for their boss

is the promoter who also defends rather than just absorbing criticism
publicity man
vsflak
  • Archaic
4.4

A man who makes a person, company, or event known to many people

is the promoter who also defends against criticism rather than only arranging publicity

Antonyms

563 3.0

A person who often finds fault and speaks harshly about others

Idioms

Get a lot of criticism or blame from other people

Compounds

heavy flak
  • Informal
1 6.5

Strong public criticism of a person or action

flak catcher
  • Jargon
9.5

A person who takes criticism and answers hard questions for their boss

How Defensive

flak
  • Jargon
3 8.1
publicist
69 5.0
spokesperson
123 3.5

Surface Forms

flak singular
flaks plural

Etymology

Flak as a person grew from the criticism sense: journalists used flak for attacks, and then a 'flak' became someone who defends their boss in the media and faces those attacks, often a press agent.