dead season
- noun
- The dead season is tough.
Examples
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The hotel offers discounts during the dead season to attract more guests.
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His bookstore struggles to make a profit in the dead season every summer.
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Retailers often use the dead season to restock shelves and plan for busier times.
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This is a dead season!
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The store offers deep discounts during the dead season to attract customers.
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Many ski resorts see a drop in visitors during the dead season after the holidays.
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Sales are typically slow in the dead season as few people are interested in buying lawn equipment.
Synonyms
A time of year when hotels, shops, and places are less busy
A period when the economy is weak and people buy less
A period when activity is low and progress stops
Antonyms
How Busy
Surface Forms
Morphology
The meaning 'a period with very little demand' is directly and compositionally derived from 'dead' (quiet, inactive) + 'season' (a period of the year); a learner who knows both words can infer a quiet/low-demand time. This usage is similar to other transparent phrases like 'low season' or 'slow season' and is cross-linguistically predictable, so it should be clear to a B1 learner.
Etymology
Dead season comes from times when shops, hotels, or markets feel dead, empty and quiet, during a certain season of the year. That's why dead season means a time with 'very little demand' or 'slow business' for a product or service.