counterprogramming
1
6.7
- noun
- /ˈkaʊntərˌprəʊɡræmɪŋ/
- Jargon
:
contraprogramación
- The network's counterprogramming was designed to attract viewers who were uninterested in the popular reality show.
Examples
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The event organizers planned counterprogramming to draw attention away from the competing festival held in the same city.
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A combo pack of counterprogramming that was...
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During the week among the commercial stations, there is no counterprogramming to place one children's program against another.
Academic text (1990) -
The film's release was a strategic move for counterprogramming against the blockbuster that dominated ticket sales.
How Compelling
81
2.6
141
2.0
- Jargon
1
6.7
169
2.3
- Literature
16
3.5
Surface Forms
Morphology
counterprogramming = programming (transparent) = counter + program + ing
The relation is a direct, productive prefixation: 'counter' (opposing/alternative) applied to 'programming' (scheduling or providing content) yields the expected meaning.
Etymology
The word counterprogramming comes from counter meaning 'against' and program meaning 'a planned show or event'. So it means creating a show or event that goes 'against' another one to draw attention or viewers away from it.