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copywriting

copywriting

4 4.1
Writing words to advertise products, services, or ideas
  • noun
  • /ˈkɑːpiˌraɪtɪŋ/
: redacción publicitaria
  • Now that you're speaking your customer's language, copywriting comes into play.
  • advertising copywriting
  • copywriting job

Many people are running marketing agencies, copywriting agencies.

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Examples

  • OK, so you're running your copywriting and marketing business.

  • I gave them a few names and told them to give me a call when they got to the copywriting stage.

    Fiction book (2002)
  • I have clients who need copywriting and clients who need content marketing.

    Blog text (16)
  • I wish you the same in your marketing efforts and your next attempt at copywriting.

    Blog text (16)
  • Working with Heather and the SEO copywriting team at SuccessWorks has been a pleasure!

    Blog text (6)
  • The intention was to provide an online copywriting service that connects customers to a network of independent copywriters.

    Blog text (31)
  • During Jason Fried's interview, I was reminded of the importance of the relationship between copywriting and design.

    Blog text (6)
  • My mate Glenn Murray has written a brilliant new book on search engines and copywriting.

    Blog text (15)
  • They do our copywriting.

  • Many companies hire specialists for copywriting to create engaging advertisements.

How Persuasive

sales pitch
29 3.2
copywriting
4 4.1

Surface Forms

copywriting singular
copywritings plural

Morphology

copywriting = copy + writing (transparent) = copy + writing

A straightforward compound of 'copy' + 'writing' meaning 'the activity of writing copy (advertising text)'; the meaning is directly derivable from its components.

Etymology

The word copywriting starts with copy and writing. The copy part once meant a piece of text made to be copied, like the common word 'copy' meaning 'duplicate'. So copywriting is writing those ready-to-use texts companies use again and again to sell or promote products.