to cannibalize
- verb
- /ˈkænɪbəˌlaɪz/
- Jargon
- The elephant in the room, Shannon observed, is whether or not this streaming is cannibalizing the pay TV companies.
- cannibalize sales
- cannibalize the business
- cannibalizing existing markets
Well, they must cannibalize their own business, right?
- Well, they must cannibalize their own business, right?
- It's great, but it's more than just the the video views on YouTube itself cannibalizing the audio views.
Examples
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Introducing a cheaper version of the product might cannibalize the sales of our premium line.
-
It's going to cannibalize their business.
-
I doubt Apple would cannibalize current sales by announcing a device on another carrier months in advance.
Blog text (15) -
Looks like the iPad Mini will cannibalize regular iPad sales.
Blog text (6) -
Democrats have cannibalized their most likely voters to try to maintain their margins in early voting.
Blog text (22) -
Most large publishers are wary of library ebook lending for fear that lending will cannibalize print or ebook sales.
Blog text (22) -
"Rather than cannibalizing existing student enrollments, online education often serves adults who are time and place-bound," Poulin wrote.
Academic text (2016) -
The launch of the new smartphone could cannibalize sales of our current model.
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By promoting the updated software, we risk cannibalizing our previous version's revenue.
How Damaging
- Jargon
Surface Forms
Morphology
Etymology
Cannibalize in business means a new product 'eats' the sales of another product from the same company. This matches the origin: cannibalize comes from cannibal ('one who eats their own kind'), so one product can reduce or 'eat' the success of another.