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to cannibalize

to cannibalize

7 7.4
To reduce sales of one product by introducing another from the same company
  • verb
  • /ˈkænɪbəˌlaɪz/
  • Jargon
translation icon : canibalizar
  • The elephant in the room, Shannon observed, is whether or not this streaming is cannibalizing the pay TV companies.
  • cannibalize sales
  • cannibalize the business
  • cannibalizing existing markets

Well, they must cannibalize their own business, right?

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Examples

  • Introducing a cheaper version of the product might cannibalize the sales of our premium line.

  • It's going to cannibalize their business.

  • I doubt Apple would cannibalize current sales by announcing a device on another carrier months in advance.

    Blog text (15)
  • Looks like the iPad Mini will cannibalize regular iPad sales.

    Blog text (6)
  • Democrats have cannibalized their most likely voters to try to maintain their margins in early voting.

    Blog text (22)
  • Most large publishers are wary of library ebook lending for fear that lending will cannibalize print or ebook sales.

    Blog text (22)
  • "Rather than cannibalizing existing student enrollments, online education often serves adults who are time and place-bound," Poulin wrote.

    Academic text (2016)
  • The launch of the new smartphone could cannibalize sales of our current model.

  • By promoting the updated software, we risk cannibalizing our previous version's revenue.

How Damaging

to cannibalize
  • Jargon
7 7.4
to erode
83 4.2

Surface Forms

cannibalize infinitive
cannibalized past participle
cannibalizing present participle
cannibalizes third person singular

Morphology

cannibalize = cannibal (opaque) = cannibal + ize

The business sense is a further metaphorical extension from the literal verb and is not recoverable by standard word-formation rules alone.

Etymology

Cannibalize in business means a new product 'eats' the sales of another product from the same company. This matches the origin: cannibalize comes from cannibal ('one who eats their own kind'), so one product can reduce or 'eat' the success of another.