to buy it
- phrasal verb
- /baɪ ɪt/
- Informal
- If it looks good, I buy it, okay?
I pitched them a show and they bought it right.
- I pitched them a show and they bought it right.
- Sell to yourself, because if you buy it, most people will too.
- If he or she wouldn't buy it, then you know what to do.
Examples
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Between me and you, I don't buy it either.
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Hey, l just wanna know what's going on here... 'cause l don't know if l buy it anymore.
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Your parents are never gonna buy it.
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No one would buy it.
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I'm going to buy it soon, too.
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The ultimate measure of any new product is whether customers reach into their pocket and buy it.
Academic text (2008) -
They buy it because they think they need it and they think they need it because they're afraid somebody else will get it.
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"I've been trying to talk Jack into buying it," Mr. Westbrook says.
Fiction book (1993) -
Annie Ruth made a note in her leather time organizer to buy it as soon as it hit the stores.
Fiction book (1993) -
I find it hard to buy it when he says he didn't see anything unusual.
Synonyms
Accept that something is true or trust a person
To accept something as true
Think something is true from what someone has said or shown
To believe something is true
Believe something is true without checking it
Antonyms
How Certain
Surface Forms
Morphology
buy + it
The meaning 'to believe or accept something' is directly compositional: 'buy' in its metaphorical sense 'accept as true' plus the pronoun 'it' as the object. A B1 learner who knows the provided sense of 'buy' will therefore readily infer the MWE; only learners who know only the literal 'purchase' sense might be confused.
Etymology
Buy it comes from the idea of buying something and accepting it, so if you 'buy' a person's story you accept it as true. So, saying 'I don't buy it' means 'I don't believe it'.