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amplification

amplification

1 4.2
The increased reach of online content when people share or boost it
  • noun
  • /ˌæmplɪfɪˈkeɪʃən/
  • Jargon
translation icon : amplificación
  • The amplification of the video through social media helped it reach millions of viewers.
  • social amplification
  • amplification of risk
  • amplification system

It's mostly that you're associated with people who are on the same path, so that there's this amplification of what's going on.

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Examples

  • Like we know when there's that perfect collaboration because of how big both names are, that's when the amplification happens.

  • Kasperson (1992) emphasized the need for similar studies to clarify the effects of social amplification.

    Academic text (1998)
  • Let me talk about amplification in the digital domain.

  • The concept of social amplification of the perception of risk should be explored further.

    Academic text (1994)
  • So what we need to work on, I think, is the amplification of disinformation, which these days can come from any sources.

  • And the media here is simply providing the amplification system for narratives that are originating elsewhere.

  • It's mostly that you're associated with people who are on the same path, so that there's this amplification of what's going on.

  • Transmitting issue agendas is the basis for the news media's amplification and framing functions.

    Academic text (2013)
  • The latter alternative is reinforced by Kasperson's (1992) concept of the social amplification and attenuation of perception of risk.

    Academic text (1998)
  • Alluding to the benefits of news amplification, they argued that journalists could have easily picked up cues from the real-world agenda and kept a steady spotlight on AIDS.

    Academic text (2013)

Synonyms

virality
vsamplification
  • Texting
1 4.4

How quickly a post, video or idea spreads online to many people

measures reach and reshares rather than speed or rapid spread
increased visibility
vsamplification
1 4.1

More public attention so people notice a person, group, or brand more

is visibility caused by sharing reposting or paid boosting and measured
better visibility
vsamplification
1 3.7

More attention given to something that makes it easier to see or find

focuses on spread caused online and on counting reach and reshares

Antonyms

57 6.1

Stopping people from expressing opinions or practising traditions by force

How Visible

virality
  • Texting
1 4.4
amplification
  • Jargon
1 4.2
reach
  • Texting
22 4.3
visibility
46 3.4
exposure
88 3.9

Surface Forms

amplification singular

Morphology

amplification = amplify (semi-transparent) = amplify + ation

The social-media sense (increased visibility or spread) is a metaphorical/technical extension of 'making something larger' and may not be immediately obvious to all learners.

Etymology

Amplification comes from the Latin amplus 'large' and a part meaning 'to make', as in the verb amplify. On social media, amplification means 'making a message larger' by shares, reposts, or paid boosts — like using a loudspeaker to make a small voice reach many people.