November 11
- noun
- Texting
- Retailers worldwide offer huge discounts each November 11 for the Singles' Day shopping festival.
Examples
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Retailers host special promotions and events every November 11 to celebrate Singles' Day.
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The industry report highlighted record online sales on November 11, driven by global e-commerce promotions.
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She waits all year to buy a new laptop at the best prices on November 11.
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Many people wait for November 11 to shop online.
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Are you planning to buy anything on November 11?
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On November 11, many shoppers take advantage of significant discounts during the Singles' Day shopping festival.
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Consumers look forward to November 11 each year for the best deals available online.
Surface Forms
Morphology
While 'November' + '11' clearly and transparently denote a calendar date, the specialized meaning 'a shopping festival (Singles' Day)' is cultural and not derivable from the constituent words alone. A B1 learner who knows the month and number would not predict the commercial festival sense without prior exposure or encyclopedic knowledge, so this usage is opaque.
Etymology
November 11 comes from a Chinese student holiday called 'Singles' Day' because the date 11/11 looks like four single people standing alone. Shops turned that date into a huge online sale, so November 11 now means a day of big discounts and shopping.