Skip to main content
Glite Dictionary
💿 A vinyl record 🌐 A landing page
LP

LP

6 6.0
A web page made to get visitors to do one thing, like sign up
  • noun
  • Jargon
translation icon : página de aterrizaje
  • No other LP candidate, including the esteemed cult figure Dr. Paul, has ever cracked 0.5%.

Examples

  • The company designed a new LP to encourage visitors to sign up for their newsletter.

  • We created an effective LP that led to a significant increase in product downloads.

  • The LP could become a new coalition party of issues of interest to libertarians.

    Blog text (19)

  • So I discovered libertarianism and the LP, and joined, and voted Libertarian in the next two elections.

    Blog text (1)

  • Gary Johnson just about tied Ed Clark's all-time LP record for vote share by drawing just a hair under 1%.

    Blog text (4)

  • And Bob Barr was the 2008 LP candidate and a hardcore conservative in 1988.

    Blog text (11)

  • She visited the LP for the latest promotions and special offers available online.

Synonyms

web page
vsLP
  • Texting
68 1.0

A document on the internet that shows text, images, and links

is focused on prompting a specific visitor action rather than broad content
webpage
vsLP
  • Texting
30 1.6

A page on the internet that you view in a web browser

is aimed at getting one visitor action rather than offering general information

How Persuasive

sales pitch
26 3.2
LP
  • Jargon
6 6.0
homepage
  • Texting
25 2.2
informational
38 4.1

Surface Forms

LP singular
LPs plural

Morphology

LP = L + P

This is an initialism (landing page); the letters 'L' and 'P' do not transparently convey the compound meaning 'landing page' to learners.

Etymology

LP is short for landing page, a web page where visitors 'land' after clicking a link and are asked to do one simple thing like sign up, buy, or download. That's why an LP is used to focus visitors on a single action.