wokewash attempt
- noun
- /ˈwoʊkˌwɑːʃ əˈtɛmpt/
- Texting
:
intento de wokewash
- Activists urged the university to move beyond mere wokewash attempts and address systemic inequalities.
Examples
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Some brands engage in wokewash attempts to attract socially conscious consumers without meaningful change.
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The corporation's diversity campaign was dismissed as a wokewash attempt by critics.
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The company's latest ad is just a wokewash attempt.
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Many critics labeled the initiative a wokewash attempt.
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Some brands engage in wokewash attempts to attract socially conscious consumers without meaningful change.
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Activists urged the university to move beyond mere wokewash attempts and address systemic inequalities.
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The corporation's diversity campaign was dismissed as a wokewash attempt by critics.
Synonyms
1
6.6
A false claim that a company or product is good for the environment
Antonyms
How Genuine
19
3.5
1
3.9
- Texting
- Slang
3
8.9
Surface Forms
Morphology
wokewash + attempt
The headword combines a literal noun 'attempt' with the neologism 'wokewash', which is a blend of 'woke' (socially aware/progressive) and the suffix '-wash' (as in 'whitewash' = to gloss over). A learner who recognises those parts could infer a superficial show of social concern, but the blend is metaphorical, culturally loaded and relatively recent, so the exact pragmatic sense is not fully predictable to a B1 learner without exposure.
Etymology
Wokewash attempt comes from joining woke (being aware of social problems) and wash (to clean something so it looks fresh). Imagine someone quickly washing a dirty shirt so it looks clean on the surface; that's why the phrase means 'showing care' but 'without real change'.