wholesale rate
1
3.3
- noun
- /ˈhoʊlseɪl reɪt/
:
tarifa mayorista
- Retailers often negotiate their wholesale rate to ensure they can sell products at a competitive price.
Examples
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Hotels should battle the publication online of wholesale rates that are contracted for package or offline sales.
Blog text (30) -
I get wholesale rates lower than $1,500 for custom Joomla sites with bells and whistles.
Blog text (27) -
The company sells finished compost to two companies at a wholesale rate for screening, blending, and preparation as topsoil, potting mixes, and nursery blends.
Academic text (1997) -
By purchasing in bulk, the store benefits from a lower wholesale rate that allows for higher profit margins.
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The wholesale rate for electronics is significantly lower than the retail price, making it attractive for resellers.
Antonyms
How Expensive
Surface Forms
Morphology
The meaning 'price charged for goods when bought in large quantities' is directly derivable from combining 'wholesale' (relating to large-scale/bulk selling) with 'rate' (price/charge). This adjective+noun composition follows regular English semantics and similar patterns across languages, so a B1 learner who knows both constituents can infer the MWE meaning.
Etymology
Wholesale rate comes from selling the full stock at once: when merchants bought the wholesale 'whole' lot they paid a lower rate, or 'price', per item, so today it means the price for goods bought in large amounts by shops or distributors.