uncommercial
- adjective
- /ʌnˈkəmɜrʃəl/
- Many of his films are considered uncommercial, focusing on social issues rather than financial gain.
Examples
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This is Jeff Dugan dug in for another week of music that's gonna keep you high on the uncommercial sound of Q-S-K-Y.
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And a French bistro that departs from the typical hackneyed menu and serves all the wonderful but uncommercial dishes you used to be able to find in the French countryside: lamb's.
Blog text (20) -
Even when art societies held shows in dealers' galleries, as was frequently the case by the late 1880s, they retained for Cardon the air of an uncommercial affair because they offered works not made to compete noisily for the attention of the crowd at the Salon but to speak softly in the refined sensory register of an elite or personal space.
Academic text (1991) -
The artist's latest exhibition features entirely uncommercial pieces that challenge the norms of the art market.
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This book is deeply uncommercial, prioritizing literary expression over mainstream appeal.
Synonyms
Not making money for a person or business
Not intended to make money
Antonyms
How Commercial
Surface Forms
Morphology
uncommercial = commercial (transparent) = un + commercial
The adjective simply negates the meaning of 'commercial' with the productive prefix 'un-', making the sense predictable.
Etymology
The word uncommercial is made of un- meaning 'not' and commercial, which comes from commerce meaning 'trade' or 'business'. So something uncommercial is 'not' likely to bring money or to succeed in business.