the red
- idiom
- /ðə rɛd/
- Last year, the company went into the red (financially) for the first time ever.
So the people that are most successful versus the people who are stressing out, going into the red and then failing.
- So the people that are most successful versus the people who are stressing out, going into the red and then failing.
- I know that gut wrenching anxiety when you go to check your bank balance and you just hope that it won't be in the red.
- So not not being in the red in terms of nutrition, not not being, you know, making at least as much as you're receiving.
Examples
-
Granger Aeronautics has been in the red for the past year.
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Even the capital surplus countries of the Persian Gulf are in the red.
Academic text (1999) -
Social Security is lurching into the red eight years sooner than expected.
Blog text (9) -
The stock plummeted deeper in the red the next day, losing 24% by the close on July 22.
Blog text (12) -
Alberta has stayed in the red for all but one fiscal cycle since then (Henton and Varcoe 2015).
Academic text (2017) -
YOU’RE TOTALLY IN THE RED WITH VERY LITTLE HOPE OF RECOVERY.
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After reviewing the financial statements, the accountant confirmed that the restaurant is currently in the red for this quarter.
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If the company continues to spend this way, it will quickly find itself in the red by the end of the year.
-
Due to unexpected expenses, her personal finances are in the red, forcing her to cut back on spending.
Synonyms
A financial loss shown in company accounts or budgets
Having less money than you owe
In debt because a business is losing money
Antonyms
How Indebted
Surface Forms
Morphology
the + red
The phrase’s meaning relies on a conventional accounting metaphor (red ink = negative balance), so knowing 'the' and 'red' as a colour does not automatically give the financial sense. Because the colour→deficit mapping exists in many languages, there is a recognizable metaphorical link, but it still requires cultural/accounting knowledge and exposure, making it only partially predictable to a B1 learner.
Etymology
The phrase the red comes from old business books where people wrote losses in red ink and money coming in in black. So, saying a company is 'in the red' means 'in debt' or 'losing money'.