target market
9
2.8
- noun
- /ˈtɑːrɡɪt ˈmɑːrkɪt/
- Jargon
:
mercado objetivo
- So she has three main target markets that she's going after.
- students as the target market
I'm still a little confused on the target market for a high performance Avalon.
- I'm still a little confused on the target market for a high performance Avalon.
- Apparently they sold really poorly because the target market was like, well, we're not doing anything.
- Get specific, actionable feedback from the target market.
- So it's a target market that I appreciate very much, but I'm not really a part of.
- I don't think we're really their target market, so we're not really that worried about people bothering us.
- So if you're highly motivated and ready to get some place really quick, then you're not the target market for the Wapurito.
- But really try to identify where your target market's single biggest pain point is, what problem are they currently going through?
Examples
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Often, academic libraries focus on students as their main "target market," but it is important not to overlook faculty members as important patrons and allies.
Academic text (2015) -
Once you have decided who your target market is, it's time to:
Blog text (9) -
But really try to identify where your target market's single biggest pain point is, what problem are they currently going through?
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The people who go there are either our target market or serve our target market.
Blog text (18) -
Your target market is constantly on the go.
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Finally, all communication with key target markets should reflect a clear, consistent image message.
Academic text (1991) -
However, this strategy considers the students as the target market.
Academic text (2014) -
When we think of marketing and outreach activities in a university library, we often think of our target market as students.
Academic text (2015) -
According to law firm marketing experts, highly specialized and sometimes unusual target markets are the latest way for lawyers to attract attention.
Academic text (2001) -
The marketing team conducted a survey to better understand the preferences of their target market.
Synonyms
969
1.1
The people who buy or might buy a product
How Specific
Surface Forms
Morphology
The meaning is directly compositional: 'target' (aim/intended) modifies 'market' (group of customers), so 'target market' straightforwardly means the customer group at which something is aimed. This noun–noun construction is common and has clear cross‑linguistic parallels, so a B1 learner who knows both constituents will readily infer the phrase.
Etymology
Target market comes from the simple image of aiming at a target: sellers picture a group of people in the market as the thing they point their ads at. That's why it means the group of 'customers' a product or ad is 'aimed at'.