symbol pushing
- noun
- The company’s relentless symbol pushing helped its logo become instantly recognizable worldwide.
Examples
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Her approach to marketing focuses heavily on symbol pushing rather than on the details of the product.
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The campaign focused on symbol pushing for environmental awareness.
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Critics argue that excessive symbol pushing can overshadow substantive ideas in political campaigns.
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Is symbol pushing really effective in marketing?
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Critics argue that excessive symbol pushing can overshadow substantive ideas in political campaigns.
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Her approach to marketing focuses heavily on symbol pushing rather than on the details of the product.
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The campaign focused on symbol pushing for environmental awareness.
Synonyms
A practice of spreading biased information to make people accept certain ideas
Surface Forms
Morphology
The meaning is directly derivable from combining 'symbol' (a sign for an idea) with 'pushing' in the sense of persistently promoting; together they straightforwardly mean promoting or emphasizing symbols. This is a regular compositional pattern and uses a common extended sense of 'push', so a B1 learner who knows both constituents is likely to infer the MWE's meaning.
Etymology
Symbol pushing may come from the image of people literally carrying or pushing a symbol, like a flag or a logo, forward to get attention. So it now means actively 'promoting' or highlighting symbols or ideas to shape what people think.