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symbol pushing

symbol pushing

8.5
A way of promoting signs or images to change what people think
  • noun
translation icon : promoción de símbolos
  • The company’s relentless symbol pushing helped its logo become instantly recognizable worldwide.

Examples

  • Her approach to marketing focuses heavily on symbol pushing rather than on the details of the product.

  • The campaign focused on symbol pushing for environmental awareness.

  • Critics argue that excessive symbol pushing can overshadow substantive ideas in political campaigns.

  • Is symbol pushing really effective in marketing?

  • Critics argue that excessive symbol pushing can overshadow substantive ideas in political campaigns.

  • Her approach to marketing focuses heavily on symbol pushing rather than on the details of the product.

  • The campaign focused on symbol pushing for environmental awareness.

Synonyms

propagandism
vssymbol pushing
9.0

A practice of spreading biased information to make people accept certain ideas

focuses on promoting specific images or emblems to shape perception

Surface Forms

Morphology

symbol + push

The meaning is directly derivable from combining 'symbol' (a sign for an idea) with 'pushing' in the sense of persistently promoting; together they straightforwardly mean promoting or emphasizing symbols. This is a regular compositional pattern and uses a common extended sense of 'push', so a B1 learner who knows both constituents is likely to infer the MWE's meaning.

Etymology

Symbol pushing may come from the image of people literally carrying or pushing a symbol, like a flag or a logo, forward to get attention. So it now means actively 'promoting' or highlighting symbols or ideas to shape what people think.