sunrise industry
- noun
- Literature
- Investors are flocking to funding opportunities in sunrise industries like biotechnology and renewable energy.
Examples
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As technology evolves, electric vehicles are becoming part of the sunrise industry that promises sustainable transportation solutions.
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If this were a sunrise industry, they'd be buying.
Blog text (31) -
The crusher industry is still a young industry in China; on the other hand, it is a sunrise industry, too.
Blog text (23) -
These developmental states were able to implement such industrial policies because the state assumed control of the national financial systems, thereby gaining the power to direct investment into "sunrise industries," and developed close working relationships with the business community.
Academic text (2002) -
The new solar panel company is a shining example of a sunrise industry that is rapidly gaining market share.
Synonyms
A business area where companies get bigger quickly and make more money
Antonyms
How New
- Literature
Surface Forms
Morphology
The components 'sunrise' (the beginning of the day) and 'industry' (a sector of economic activity) combine via a straightforward metaphor of a new beginning, so a learner who knows both words can plausibly infer 'a new, growing sector'. However, the phrase is a lexicalized metaphorical collocation rather than a literal description, so its exact nuance (rapid expansion/innovation) may not be fully predictable without exposure.
Etymology
Sunrise industry comes from the picture of a sunrise — the first light of a new day — plus industry meaning a business area. So a sunrise industry is a business area that is 'new and growing' and likely to expand fast.