Skip to main content
suasion

suasion

1 9.9
Getting someone to do or believe something by talking and giving reasons
  • noun
  • /sweɪʒən/
  • Formal
translation icon : persuasión
  • During most of the Civil War, primary schools experienced extended closures and lost their efficacy and moral suasion in influencing children and maintaining standards.
  • moral suasion

Examples

  • While Skocpol is hardly an economic determinist, she is skeptical of a politics built on moral suasion alone, and rightly so.

    Academic text (2003)
  • Politicians aren't moved by popular pressure or moral suasion; they're only moved by the prospect of losing an election.

    Blog text (4)
  • The first is that social change happens by moral suasion.

  • Yet, historically, moral suasion alone has failed to forge significant improvements in the quality of direct-care jobs.

    Academic text (2001)
  • Southern temperance activists from the period immediately before and after the Civil War primarily used the influence of the church, moral suasion, and the Christian community to attempt to change the drinking habits of individuals.

    Academic text (2009)
  • Counseling forbearance and moral suasion, Nitobe argued that the ideas of the Peace Pact could be implemented only incrementally over time.

    Academic text (1995)
  • By employing moral force and suasion, Paraguay's Catholic Church helped to de-legitimize the Stroessner regime, contributing to its demise.

    Academic text (1990)
  • The cultural reason was that Confucius taught the Chinese to win people's hearts by suasion and exemplification (wangdao), not by coercion or threat of force (badao).

    Academic text (2002)
  • The campaign relied heavily on suasion to encourage people to recycle more often.

  • Effective suasion involves understanding the audience's needs and addressing their concerns.

Synonyms

persuasion
vssuasion
45 3.6

Getting someone to do or believe something by giving reasons

is broader, covering any persuasive communication or influence
blandishment
vssuasion
  • Formal
2 9.8

A friendly compliment meant to persuade someone to do something

is broader, covering influence beyond flattering or pleasing tactics
persuasiveness
vssuasion
1 5.2

Ability to make someone believe or do something

refers to the act of influencing rather than the quality itself
art of persuasion
vssuasion
1 4.3

Skill in convincing people to believe or do something

focuses on the act or process rather than the personal skill
gentle persuasion
vssuasion
1 3.9

To convince someone with kind words or calm actions

includes all persuasive methods, not only soft or gentle ones
cajolery
vssuasion
1 8.4

Gentle praise and kind words used to get someone to do something

is a general act of influence, not limited to flattery methods
convincingness
vssuasion
7.1

The ability to make someone believe something is true

covers influencing people generally, not only proving truth

Antonyms

coercion
  • Offensive
56 6.9

The act of making someone do something by using threats or violence

How Persuasive

suasion
  • Formal
1 9.9
suggestion
759 1.4

Surface Forms

suasion singular
suasions plural

Etymology

Suasion comes from the Latin root suadere, which means 'to advise' or 'to urge', and it is the same root found in persuade. So, suasion is the act of urging or gently convincing someone.