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spin doctor

spin doctor

7 7.1
A person who makes news or events look better to influence people's opinions
  • noun
  • /spɪn ˈdɒktər/
  • Literature
translation icon : asesor de comunicación
  • Modern democratic politicians have found the moral equivalents of war through investigative hearings, spin doctors, negative ads, debates, and such media events as "Crossfire."
  • Republican spin doctors
  • spin doctor, P.R. guru
  • Clinton spin doctor

Examples

  • The ideal is tested constantly in this age of mass marketing, public relations, and so-called spin doctors who attempt to distribute information with a specific goal in mind.

    Academic text (1993)
  • They are bringing back as their spokesman and spin doctor, Damian McBride.

  • The spin doctors wanted us to believe that this election would be close.

    Blog text (20)
  • You... are a lousy spin doctor, David.

  • Have the socialist spin doctors run out of words?

    Blog text (8)
  • She's asking a spin doctor to make an honest assessment on the spin.

    Blog text (30)
  • There are spin doctors who want their man to be reelected at all costs.

    Blog text (14)
  • Bennett is also justly famous as a spin doctor.

    Academic text (1994)
  • Yet today, the Kremlin's spin doctors are creating a new stab-in-the-back legend of how the West betrayed Moscow during the 1990s.

    Academic text (2008)
  • The politician hired a spin doctor to manage the backlash from his controversial remarks.

Synonyms

propagandist
vsspin doctor
  • Literature
15 7.8

A person who gives one-sided or false information to help a political group

focuses on shaping presentation rather than producing biased content
spinmeister
vsspin doctor
  • Slang
2 9.9

A person who says things to make news or actions seem better to influence people

is the same role but uses a different informal label

Antonyms

1 3.8

A person who never lies, even when it is hard

How Manipulative

demagogue
19 9.3
propagandist
  • Literature
15 7.8
spin doctor
  • Literature
7 7.1
publicist
69 5.0
reporter
  • Literature
1.1

Surface Forms

spin doctor singular
spin doctors plural

Morphology

spin + doctor

The meaning is directly compositional from 'spin' (to present or slant information) and 'doctor' (to tamper with/alter; here interpreted as an agent), yielding 'a person who manipulates how information is presented.' This follows a regular agentive compound pattern and would be understandable to a B1 learner who knows the given senses of the constituents.

Etymology

Spin doctor comes from two clear images: spin (to turn or twist a story) and doctor (to fix or change something). One popular story says people imagined someone 'twisting' facts and 'fixing' them to make news look better, so a spin doctor now means a person who tries to control how events are shown to the public.