to shift the dial
- phrasal verb
- Environmentalists are urging lawmakers to shift the dial on climate change policy.
Examples
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The company hopes its new app will shift the dial in the crowded marketplace.
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We need to shift the dial on climate change!
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It will take more than minor improvements to shift the dial in our favor.
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Can we shift the dial on this project?
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The new policy is designed to shift the dial on climate change initiatives.
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Her innovative approach helped shift the dial towards more sustainable practices in the industry.
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By raising awareness about the issue, he aims to shift the dial in public opinion.
Synonyms
Cause a clear, positive change in a situation or person
Make people change their opinion or a decision
To cause something to happen in a different way or direction
Cause a big change that makes things much better
Cause a sudden change, for example by moving a small control to turn something on
To make a big difference in a situation that gives a clear advantage
To make a clear change in results or numbers
To change a situation completely and suddenly
Antonyms
How Much
- Jargon
Surface Forms
Morphology
The combination of 'shift' (move/change) and 'dial' (a control or indicator) directly suggests a literal action of changing a control, so learners who know the words can infer it means to change something. However, the specific pragmatic sense 'cause a significant or noticeable impact' requires a metaphorical mapping from moving a physical control to affecting an abstract outcome, which is not fully predictable without exposure; therefore it is only partially transparent.
Etymology
The phrase shift the dial may come from radios or meters where you shift a dial to change a setting; even a small move can change things a lot. So to shift the dial means 'to make a noticeable or significant change'.