to set the Thames on fire
- idiom
- Archaic
- Despite the hype, the film failed to set the Thames on fire at the box office.
Examples
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Her early work did not set the Thames on fire, but she gained recognition over time.
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Critics agree that the new policy won't exactly set the Thames on fire.
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Although the book was well-written, it didn't set the Thames on fire in the publishing world.
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Don't set the Thames on fire!
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His performance didn't set the Thames on fire.
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Although the presentation was informative, it didn't set the Thames on fire among the audience.
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Many believe that the recent changes to the company will not set the Thames on fire in terms of performance.
Synonyms
Get a lot of attention in an exciting way
To have a big success that many people notice
To cause many people to show strong public anger or criticism
To cause a lot of public interest and excitement
Make a party very lively and exciting
How Impressive
- Archaic
Surface Forms
Morphology
set + the + Thames + on + fire
Although 'set ... on fire' has a partly transparent metaphorical sense of causing excitement or a big effect, the specific wording 'the Thames' is a culturally specific hyperbole and the idiomatic nuance (often ironic: 'won't set the Thames on fire') is not fully predictable from the parts. A B1 learner who knows the words might guess a figurative sense but would likely be uncertain about the exact meaning and pragmatic use without prior exposure.
Etymology
The idiom set the Thames on fire may come from the vivid image of lighting the great River Thames on fire, something huge and shocking to imagine. So the phrase means 'to cause a lot of excitement', and is often used with 'won't' to say something is 'not very impressive'.