selling point
22
3.3
- noun
- /ˈsɛlɪŋ pɔɪnt/
:
argumento de venta
- The real estate agents used the swimming pool as a selling point to attract potential buyers.
- a major selling point
- the biggest selling point
- one of our selling points
It looks strange and that's both a selling point and a drawback.
- It looks strange and that's both a selling point and a drawback.
- So I think that is another selling point for some form of accountability.
- And while creativity has been the American selling point in the world, it's been our strength.
- But its main selling point is that it's modular, kinda because it has modules.
- I'm just saying these would be their selling points or Corda or elsewhere.
- And our our big our big selling point is at the end, we all eat pie.
- OK, that's a big selling point because when it's not line caught, it's net caught.
Examples
-
Safety for the baby was the official selling point.
Fiction book (2002) -
Independence in the classroom has been a strong selling point in recruiting good teachers.
Academic text (1995) -
But the big selling point apparently is the screen.
-
That was the biggest selling point for me is that I could grow two or three times as much produce in half the space.
-
The real estate agents used this particular library as a selling point for houses in the area.
Academic text (2013) -
But to me, the big selling point here is the wife and kids factor.
-
So as I mentioned at the top, the form factor seems to be the biggest selling point with this headset.
-
A major selling point for the transfer of power downward from district administrations to schools is speed.
Academic text (1996) -
The convenience and instant gratification alone are huge selling points in our culture.
Blog text (2) -
Heather had loved, but those could easily be changed; the renovated kitchen and baths, however, were strong selling points.
Fiction book (1998)
Synonyms
∞
2.1
The main reason or purpose of something
88
2.1
A quality that makes something interesting to people
Antonyms
66
6.6
Something that makes people less likely to do something, often by fear of punishment
How Persuasive
22
3.3
566
2.5
Surface Forms
Morphology
The meaning 'an aspect that makes a product attractive to buyers' is directly derivable from combining 'selling' (relating to sales) with 'point' (a reason or feature). This gerund/participle + noun composition is a common, compositional pattern found across languages, so a B1 learner who knows the constituents will readily infer the MWE's meaning.
Etymology
The noun selling point may come from old shops where a seller would actually point to a product's best feature to help with selling. So selling point means 'an advantage or feature that makes buyers want to buy'.