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sales force

sales force

8 3.2
A group of company employees who sell its products or services
  • noun
  • /seɪlz fɔrs/
translation icon : fuerza de ventas
  • Management tries to incentivize its sales force in various ways.

And eventually over time, you inspire them, you don't bribe them, you inspire them to go be your sales force.

Examples

  • Our sales force is composed of skilled professionals who understand customer needs.

  • In these situations, your current sales force will feel overworked, underappreciated, and under-compensated.

    Blog text (19)
  • What does the sales force have need in terms of support?

  • If you grow your sales force too quickly, it can be a huge problem.

    Blog text (19)
  • No matter the strategy, all four of these growth tactics require a sales force.

    Academic text (2014)
  • The job of a good sales force is to make important decisions easy and intuitive.

    Blog text (27)
  • The three divisions are organized as profit centers and have their own sales force and production facilities.

    Academic text (1992)
  • Determining the proper size of your company's sales force needs takes time and expertise.

    Blog text (19)
  • Businesses that appeared to generate food residuals were identified, and a sales force was deployed to locate potential clients.

    Academic text (1999)
  • The hauler's sales force had a difficult time educating its clientele on source separation.

    Academic text (1999)

Synonyms

sales staff
vssales force
4 2.5

People who work for a company and sell its products or services

is a more collective term emphasizing the group rather than individuals

How Big

sales force
8 3.2
sales staff
4 2.5
salesperson
28 2.2

Surface Forms

sales force singular
sales forces plural

Morphology

sales + force

The meaning 'group of employees responsible for selling' is directly and transparently derived from combining 'sales' (selling activities) with 'force' (a group or team). This compositional noun–noun pattern is common in English and in other languages (e.g., French 'force de vente', Spanish 'fuerza de ventas'), so a B1 learner who knows both constituents would readily infer the meaning.

Etymology

Sales force joins sales, meaning selling, and force, meaning a strong group like soldiers. Imagine a team sent out together to win customers, so the phrase means 'the group of employees who sell the company's products'.