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to rub it in

to rub it in

34 7.2
Make someone feel worse by reminding them of a mistake or failure
  • phrasal verb
  • Informal
translation icon : restregar (algo) a alguien
  • I don't know why you feel the need to rub it in.
  • rub it in their faces
  • just rub it in
  • go and rub it in

Examples

Synonyms

to add insult to injury
vsto rub it in
  • Informal
12 4.5

To make a bad situation worse by saying or doing something that hurts someone more

focuses specifically on verbal, unnecessary reminders rather than added actions
to rub salt in the wound
vsto rub it in
  • Informal
1 6.6

To make someone's bad feelings worse by reminding them of a disappointment

is similar but focuses on repeated unnecessary reminders rather than cruelty
to rub in
vsto rub it in
1 3.6

To press something into a surface, for example cream into skin or words into someone's mind

is only about unnecessarily reminding to make someone feel worse
to cast in someone's teeth
vsto rub it in
  • Informal
9.9

To hurt someone by reminding them of an embarrassing thing they did

is less about sharp blame and more about upsetting by reminding

Antonyms

163 3.4

To make someone feel less worried and more confident

Surface Forms

rub it in infinitive
rubbed it in past participle
rubbing it in present participle
rubs it in third person singular

Morphology

rub + it + in

The literal meanings of 'rub' (to stroke repeatedly) and 'in' (into) give a metaphorical image of forcing something to 'sink in', so a learner might infer a sense of repeatedly emphasizing a fact. However, the specific pragmatic sense of gloating or needlessly reminding someone of their failure is a culturally loaded, idiomatic extension that is not fully predictable from the parts, so it is only partially transparent to B1 learners.

Etymology

Rub it in comes from the sharp image of someone rubbing salt in a wound, which makes the pain worse. So when someone 'rubs it in' today they remind you of a mistake in a way that makes you feel worse.