retail marketing
1
3.4
- noun
- /ˈriːteɪl ˈmɑːrkɪtɪŋ/
- Specialized
:
marketing minorista
- With all this change, it's not surprising that retail marketing is in transition.
- president of retail marketing
Examples
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Prior to joining Planit, Kelsey worked in retail marketing for companies such as J.Crew and Urban Chic.
Blog text (18) -
He started his business career with Sears as a management trainee in Albuquerque, New Mexico, and was later transferred to the Sears Corporate Headquarters in Chicago, where he served as retail marketing assistant and the buyer for Craftsman Tools.
Academic text (1998) -
Effective retail marketing strategies focus on connecting directly with consumers to boost sales and brand loyalty.
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This year, the company is launching a new retail marketing campaign to attract more customers to their storefronts.
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Understanding consumer behavior is crucial for successful retail marketing and tailoring promotions to meet their needs.
Synonyms
17
2.9
The business of selling goods to the public in shops or online for personal use
15
3.9
Arranging and promoting goods in stores to make customers buy them
Surface Forms
Morphology
The meaning is directly compositional: 'retail' (selling to end consumers) modifies 'marketing' (promoting and selling), so the phrase denotes marketing aimed at retail consumers. This noun–noun combination follows a transparent, cross-linguistically common pattern and would be understandable to a B1 learner who knows both constituents.
Etymology
The phrase retail marketing comes from the simple picture of a shopkeeper: retail is selling goods directly to people, and marketing is the work of showing and promoting those goods to get attention. So, retail marketing means 'the business activity of promoting and selling goods directly to consumers'.