rapid change
- noun
- In America, particularly, we tend to highlight rapid changes in our diplomatic stance.
- undergo rapid change
- rapid change in technology
- period of rapid change
They have to be nimble in the face of rapid change or they die.
- They have to be nimble in the face of rapid change or they die.
- Change is difficult to manage, and rapid change is impossible to manage.
- So you do see a really rapid change in the gut microbes.
- But you could expect to see very rapid changes on some of the pollution restrictions around oil and natural gas.
Examples
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The rapid change in consumer preferences forced the company to revise its marketing strategy quickly.
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Unfortunately, the contexts of many social conditions are subject to rapid change, which could render the evidence obsolete.
Academic text (2011) -
Change is difficult to manage, and rapid change is impossible to manage.
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And there was not a lot of rapid change going on, except maybe in the air arm in the Army.
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And you will see a rapid change in behavior.
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This is clearly a moment of rapid change in the world... making it imperative for each region to stay competitive.
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Only the industries and companies that adapt to the rapid changes technology brings will survive.
Academic text (1996) -
The photograph sets that inform this study well document the rapid change that is occurring.
Academic text (2013) -
After Namibia's political independence in 1990, rapid changes were brought about in education.
Academic text (2000) -
In a world of rapid change, it is essential that we never let the tried and true get in the way of being open to new ways of doing things.
Synonyms
A sudden big change or increase
A sudden change from one state or level to another
A very large and sudden change in ideas, beliefs, or ways of doing things
Antonyms
How Fast
Surface Forms
Morphology
The meaning 'a quick or sudden alteration' is directly and transparently derived from combining 'rapid' (happening with high speed) with 'change' (an alteration); the adjective + noun composition yields the intended sense without further idiomatic shift. This is a common, cross-linguistic compositional pattern, so a B1 learner who knows both constituents should readily infer the MWE's meaning.
Etymology
Rapid change gives a simple picture: think of a calm sky turning dark in minutes or of a light switch being flipped, where the situation moves from one state to another very fast. Because rapid means fast and change means becoming different, rapid change is used for a 'quick or sudden alteration'.