product research
1
3.9
- noun
:
investigación de productos
- As the findings from process-product research emerged, it became apparent across a number of independently conducted studies that certain teacher and student behaviors were consistently related to student achievement.
- Product research findings
- product research program
Examples
-
Conducting thorough product research helped the company understand what features consumers wanted in their new smartphone.
-
Process-product research has identified patterns of instructional behavior that have a positive influence on the learning outcomes achieved by students.
Academic text (1994) -
I'll soon be completing my product research project and am hoping to find a good spot to do my internship.
Blog text (31) -
The high cost of money in domestic capital markets makes it increasingly difficult for industrialists to find the financial resources necessary to retool factories and invest in manufacturing and product research and development.
Academic text (1994) -
In NFC's case, the company spent 18 months conducting market and product research, and in October began mixing plastic resin with wood fiber in their own plant.
Academic text (1996) -
Before launching the new service, the team performed extensive product research to identify customer preferences and improve their offering.
-
Effective product research is essential for businesses to adapt their strategies to meet the changing needs of their consumers.
Synonyms
19
3.2
Gathering information about what customers want and how they buy
2
3.2
Gathering and studying information about customers and other companies to help business decisions
1
3.7
Study of what customers want and do to help businesses make marketing choices
How Thorough
Surface Forms
Morphology
The meaning is directly compositional: 'research' applied to a 'product' clearly denotes investigation into a product's features, market, or user needs. This noun+noun compound follows a common and predictable formation found across languages, so a B1 learner who knows both constituents can readily infer the intended meaning.
Etymology
Product research comes from the simple picture of showing a new product to people and doing research—asking questions, watching them use it, and writing down what they like or dislike. So, product research means 'to find out what customers want' and which features will work best.