to prepare for backlash
- phrasal verb
- After announcing the new policy, the company had to prepare for backlash from customers.
Examples
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Politicians often prepare for backlash when making controversial reforms.
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The director prepared for backlash by holding a press briefing before releasing the film.
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You must prepare for backlash after that announcement.
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The CEO prepared for backlash from the shareholders.
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After announcing the new policy, the company had to prepare for backlash from customers.
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Politicians often prepare for backlash when making controversial reforms.
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The director prepared for backlash by holding a press briefing before releasing the film.
How Ready
Surface Forms
Morphology
The meaning 'to get ready to face strong negative reactions' is directly and compositionally derived from 'prepare' (make ready) + 'for' (in anticipation of) + 'backlash' (strong negative reaction). The verb + preposition + noun pattern is a standard, cross-linguistically common construction, so a B1 learner who knows the constituent words will readily understand this phrase.
Etymology
Prepare for backlash comes from the image of a whip whose lash swings back toward you, hitting the person who caused the first action. So, to prepare for backlash is to get ready for a 'strong negative reaction' that comes back at you.