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outside the box

outside the box

37 4.5
In a creative way that does not follow normal rules
  • idiom
  • Informal
translation icon : de forma creativa
  • Maybe we need to start thinking outside the box.
  • think outside the box
  • an outside the box way

Go way outside the box as far as you want.

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Examples

  • I love it when advertisers break the mold, think outside the box, and create adverts like these.

    Blog text (3)
  • You gotta start thinking outside the box.

  • Maybe I just have to think outside the box.

  • You have to think outside the box.

  • We need to think outside the box here.

  • I need to start thinking outside the box and get more creative.

    Blog text (3)
  • Determined, they had to think outside the box.

  • Policies change slowly, and as such, it is critical for individuals to think "outside the box" in order to meet ever-changing times.

    Academic text (2011)
  • Creativity and "outside the box" thinking are key for organizational transformation and problem solving.

    Academic text (2015)
  • In order to create a successful campaign, we must think outside the box and explore innovative ideas.

Synonyms

out of the box
vsoutside the box
  • Jargon
7 5.3

Thinking in a new, creative way not limited by usual methods

is the same sense but often used as a common informal phrase
imaginatively
vsoutside the box
2 4.1

In a creative way that uses new ideas

emphasizes breaking conventions as well as creative thinking
nontraditionally
vsoutside the box
6.2

In an unusual way that does not follow the usual way people do things

focuses more on creativity rather than merely rejecting tradition

How Creative

innovative
165 5.5
outside the box
  • Informal
37 4.5
creative
772 3.3
imaginative
60 3.7

Surface Forms

outside the box positive

Morphology

outside + the + box

The literal constituents 'outside' and 'box' convey the idea of being beyond a boundary, so a learner can infer a sense of going beyond limits. However, linking that spatial image to the specific notion of creative, unconventional thinking is a metaphorical extension that is not fully predictable for a B1 learner without prior exposure, so the expression is only partially transparent.

Etymology

The idiom outside the box may come from a simple puzzle where you must draw lines beyond a square of dots, so you have to put the lines outside the box. So, saying someone thinks outside the box means they are not limited by usual ideas and are 'creative'.