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nine-day wonder

nine-day wonder

8.4
A thing that is very popular for a short time and then forgotten
  • noun
  • /naɪn-deɪ ˈwʌndər/
  • Archaic
translation icon : moda pasajera
  • The latest social media trend was just a nine-day wonder before everyone moved on to the next big thing.

Examples

  • The viral video became a nine-day wonder, captivating audiences for a week before being forgotten.

  • Sure, the rare disaster sparks a nine-day wonder amid the disaster junkies, except that it rarely seems to last nine days, and just occasionally, a financial journalist will make a foray into shipping, usually in the wake of a spectacular bankruptcy or the emergence of terrible trade figures.

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  • Yes, or I could be laying out a hell of a lot for a nine day wonder.

  • And on Thursday they fly to America, to see if they were more than nine-day wonders.

  • His brief affair with her turned out to be nothing more than a nine-day wonder that faded quickly.

Synonyms

fad
vsnine-day wonder
53 3.5

A popular style or activity for a short time

is broader, covering any brief popularity beyond fashion
craze
vsnine-day wonder
35 4.2

A short time when many people like the same thing

is about short attention rather than shared intense enthusiasm
splash
vsnine-day wonder
  • Literature
27 4.5

A short news event that gets a lot of public attention

is more general, meaning brief fame not limited to events
flash in the pan
vsnine-day wonder
  • Informal
4 7.2

A person or thing that has a short time of success and then people forget them

is a brief popularity that is quickly forgotten

How Long

movement
3.6
trend
667 2.3
fad
53 3.5
nine-day wonder
  • Archaic
8.4
flash in the pan
  • Informal
4 7.2

Surface Forms

Morphology

nine-day + wonder

The phrase is compositionally analyzable: 'nine-day' signals a short duration and 'wonder' denotes something admired, so a learner who knows the parts can infer 'something admired for a short time.' However, the conventionalized nuance that it is quickly forgotten (the idiomatic judgmental sense) is slightly pragmatic and not fully predictable without exposure, so it is only partially transparent.

Etymology

Nine-day wonder probably comes from an old image of a small show or event that makes people excited for only nine days. One popular story says such a trick would fill a town with talk for nine days and then be forgotten, so the phrase means 'briefly popular'.