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Glite Dictionary
neuromarketing

neuromarketing

1 8.2
A study of how people's brains react to ads and products to help companies sell more
  • noun
  • /ˌnjʊroʊˈmɑrkɪtɪŋ/
  • Specialized
: neuromarketing
  • Specialists in neuromarketing analyze brain responses to ads to optimize product placement.
  • field known as neuromarketing

Examples

  • Maybe that's why there's so much emphasis on words and disciplines like integrated, transdisciplinary, socioeconomics, interdisciplinary, psychosocial, geopolitical, neuromarketing...

    Blog text (26)

  • The evil geniuses at the core of marketing companies have a new weapon at their disposal: neuromarketing.

    Academic text (2011)

  • There is "neurotheology," "neuromagic" (according to Sleights of Mind, an amusing book about how conjurors exploit perceptual bias), and even "neuromarketing."

    Blog text (18)

  • Neuromarketing combines neuroscience with traditional marketing to better understand consumer behavior.

  • Many companies are now investing in neuromarketing to enhance their advertising strategies.

Surface Forms

neuromarketing singular
neuromarketing plural

Morphology

neuromarketing = marketing (semi-transparent) = neuro + market + ing

The word is built compositionally from 'neuro-' plus 'marketing', but the specific field of applying neuroscience to advertising and consumer behavior is specialized rather than fully predictable.

Etymology

Neuromarketing joins neuro- which means 'nerve' or 'brain' and appears in words like neuron, with marketing which means 'selling' to customers. So, neuromarketing is using brain science to understand how people react to ads and products.