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to mount a campaign

to mount a campaign

3 4.3
To start a planned set of actions to achieve a goal
  • phrasal verb
translation icon : lanzar una campaña
  • The organization decided to mount a campaign to raise awareness about climate change.
  • Republicans mount a campaign

Examples

  • The following year, two Jesuit priests involved with the LACs were expelled, as the government mounted a campaign of repression against this peasant movement.

    Academic text (1990)
  • He mounted a campaign against fraud and abuse, sending government auditors into hospitals, nursing homes, and home care agencies to scrutinize their records.

    Fiction book (2000)
  • Citizens mounted a campaign that successfully bought it back.

    Blog text (34)
  • Humphrey quickly mounted a campaign of his own.

    Academic text (1992)
  • We're about to mount a campaign on Indiegogo for PizzaSpotz.

    Blog text (20)
  • It has both the resources and the incentives to mount a campaign for internationalism.

    Academic text (2000)
  • A member of the Kayan tribe of Sarawak, he first tried to stop the devastation of his people's forests by mounting a campaign to send letters and petitions to various government departments.

    Academic text (1990)
  • After losing their jobs, the group turned to the same thing that got them fired—their willingness to share online—in the hopes of mounting a campaign of public support to regain their positions.

    Blog text (7)
  • In 1988, Public Citizen and the Natural Resources Defense Council (NRDC) mounted a campaign to ban Alar, a chemical sprayed on apples to lengthen hang time.

    Blog text (21)
  • In response to the growing threat of oil development on indigenous lands, CONFENIAE mounted a campaign to defend the territory of the Huaorani people, the indigenous group least integrated into Ecuadorian national society (CONFENIAE 1988).

    Academic text (2003)

Synonyms

to campaign
vsto mount a campaign
344 3.9

To work in a planned way to win support or votes

focuses specifically on the initial organization and start of those activities
to mount
vsto mount a campaign
114 4.3

To organize and start an event or campaign

is specifically about organizing a planned series aimed at a result
to agitate
vsto mount a campaign
11 5.6

To try to make political or social change

is broader including organized starts in business politics or other causes
to crusade
vsto mount a campaign
8 6.8

To campaign strongly for a cause over a long time

is about starting planned activities not always with intense persistence
to start a crusade
vsto mount a campaign
1 7.9

To begin a determined public campaign to change something

is more general and not necessarily intense or determined

Antonyms

401 3.8

Stop supporting an idea or plan

How Ambitious

to orchestrate
101 7.1
to launch
504 3.7
to mount a campaign
3 4.3
campaign
2.7

Surface Forms

mount a campaign infinitive
mounted a campaign past participle
mounting a campaign present participle
mounts a campaign third person singular

Morphology

mount + a + campaign

The verb 'mount' (to organize/begin) combined with 'campaign' (a planned set of activities) yields the MWE meaning directly; the determiner 'a' is semantically light. This is a common compositional pattern (cf. ‘lead/mount/launch a campaign’ in other languages), so a B1 learner who knows the constituents would readily infer the meaning.

Etymology

The phrase mount a campaign may come from old soldiers preparing for action: to mount meant to get on a horse or to get ready, and a campaign was a long set of planned actions. So, to mount a campaign now means 'to organize and begin a series of planned activities'.