to miss the mark
- phrasal verb
- Despite their efforts, the advertising campaign missed the mark and did not attract new customers.
So they missed the mark on the sizing and they missed the mark on the style completely.
- So they missed the mark on the sizing and they missed the mark on the style completely.
- But if you're trying to help them as your goal, it's missing the mark.
- You know, I missed the mark here, which I will hope will make me not miss the mark the next time it's but here's why I do it.
- In many cases, the way that the evidence is deployed misses the mark of what it ought credibly to be able to show.
- We may have missed the mark in understanding the moment, understanding how certain things affect you.
- And, and corrective justice is, you know, you could say that corrective justice exists because other forms of justice sometimes miss the mark.
- And they just constantly just missed the mark for me.
- Where golf has missed the mark is that you only see the best.
- However, there are still times when either as parents or as humans, we miss the mark and we have tension and difficulty.
Examples
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Her explanation missed the mark, failing to clarify the main point of the presentation.
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The team's strategy missed the mark, leading to a disappointing defeat.
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If this was an attempt to like make people like them more than dude, you missed the mark by quite a bit.
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But you really missed the mark.
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We may have missed the mark in understanding the moment, understanding how certain things affect you.
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It's clear the White House has missed the mark in its effort to explain Obama.
Blog text (5) -
I don't think that Apple has missed the mark with their audience at all.
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However, there are still times when either as parents or as humans, we miss the mark and we have tension and difficulty.
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But other perceptions and goals can miss the mark as well.
Academic text (2014) -
You may have faltered and missed the mark, but you will figure it out.
Blog text (4)
Synonyms
Not succeed in doing something you wanted to do
To make a small mistake when trying to do something, for example in sport or speech
Fail to reach a target by falling short
Antonyms
How Accurate
Surface Forms
Morphology
The meaning 'to fail to achieve the intended result' is directly and compositionally derived from 'miss' (fail to hit) + 'mark' (a target or goal), reflecting a clear target/aim metaphor. This is a transparent, cross-linguistically common metaphorical extension, so a B1 learner who knows the constituent words should be able to infer the MWE meaning.
Etymology
The phrase miss the mark comes from the simple image of aiming at a target: to miss the mark is to fail to hit it. So, like an arrow that misses its target, the phrase means 'to fail to achieve the intended result'.