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to miss the mark

to miss the mark

14 5.5
Fail to do what you meant to do
  • phrasal verb
translation icon : no acertar
  • Despite their efforts, the advertising campaign missed the mark and did not attract new customers.

So they missed the mark on the sizing and they missed the mark on the style completely.

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Examples

  • Her explanation missed the mark, failing to clarify the main point of the presentation.

  • The team's strategy missed the mark, leading to a disappointing defeat.

  • If this was an attempt to like make people like them more than dude, you missed the mark by quite a bit.

  • But you really missed the mark.

  • We may have missed the mark in understanding the moment, understanding how certain things affect you.

  • It's clear the White House has missed the mark in its effort to explain Obama.

    Blog text (5)
  • I don't think that Apple has missed the mark with their audience at all.

  • However, there are still times when either as parents or as humans, we miss the mark and we have tension and difficulty.

  • But other perceptions and goals can miss the mark as well.

    Academic text (2014)
  • You may have faltered and missed the mark, but you will figure it out.

    Blog text (4)

Synonyms

to fail
vsto miss the mark
898 1.0

Not succeed in doing something you wanted to do

is a multiword phrase rather than a single word form
to miscue
vsto miss the mark
1 7.4

To make a small mistake when trying to do something, for example in sport or speech

focuses on not achieving the intended result rather than a single performance error
to undershoot
vsto miss the mark
1 6.3

Fail to reach a target by falling short

means failing to achieve the intended result in general, not only falling short physically

Antonyms

846 2.0

To reach a goal after trying hard

To reach the thing you aim at or the goal you planned

How Accurate

to miss the mark
14 5.5
off the mark
16 6.5

Surface Forms

miss the mark infinitive
missed the mark past participle
missing the mark present participle
misses the mark third person singular

Morphology

miss + the + mark

The meaning 'to fail to achieve the intended result' is directly and compositionally derived from 'miss' (fail to hit) + 'mark' (a target or goal), reflecting a clear target/aim metaphor. This is a transparent, cross-linguistically common metaphorical extension, so a B1 learner who knows the constituent words should be able to infer the MWE meaning.

Etymology

The phrase miss the mark comes from the simple image of aiming at a target: to miss the mark is to fail to hit it. So, like an arrow that misses its target, the phrase means 'to fail to achieve the intended result'.