mass medium
1
3.8
- noun
- /mæs ˈmɛd.i.əm/
:
medio de comunicación masivo
- And then you have mass media consumption.
And of course they use mass media to promote being fat.
- And of course they use mass media to promote being fat.
- The Times is not a mass media product.
- So it was done with with no money, no mass media.
- They who knows, you know, but the narrative has already been set by mass media.
- She has been in, in in mass media forever.
- Or will it become a jumbled hitching mess of mass media?
- It's really difficult to compete with a certain mass media that is basically giving you a supreme quality TV not even seen in the US.
Examples
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With technology growing as a mass medium exponentially, anyone can become a so-called "journalist."
Blog text (32) -
While all this activity was transpiring, broadcast and narrowcast television was rapidly becoming the most popular and prevalent mass medium in history, infiltrating American homes at a rate faster than any previous technology.
Academic text (2003) -
I think we're in a moment of a shift from the old mass media order to a new personal media order.
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Now, when you work in a mass medium and you hear back from your fans or the show is a success, then you know.
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We had mass media campaigns run.
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The answer is yes, but mass media products will have to become consistently better.
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When radio was a young mass medium, some mass communication researchers feared that clever individuals were mastering techniques to use the medium to manipulate public opinion.
Academic text (1993) -
Rather, with the decline of network television as a mass medium and the saturation of the English-language market, Spanish-language television offered a specialized "network niche" while the demographic and advertising revenue projections promised great potential for growth in the Hispanic market.
Academic text (1990) -
Television has become the most influential mass medium in shaping public opinion today.
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Many people rely on the internet as their primary mass medium for news and entertainment.
Synonyms
∞
2.1
Main ways of sending news and information to many people, like TV or newspapers
116
4.1
A way to send or store information, for example television
3
3.4
A way to send information to many people by radio or television
How Wide
1
3.8
- Literature
1
7.1
Surface Forms
Morphology
The meaning is directly derivable from the constituents: 'mass' (the general populace) + 'medium' (a channel or means of communication) => a channel aimed at the masses. This compositional pattern is straightforward and cross-linguistically common, so a B1 learner who knows both words will readily infer the MWE's meaning.
Etymology
The term mass medium gives a simple picture: mass means a large group and medium is the tool that carries a message to many people, like a loudspeaker or a newspaper. That's why it means 'a way to communicate to a large audience'.