marketing research
2
3.2
- noun
- /ˈmɑrkɪtɪŋ rɪˈsɜrʧ/
- Specialized
:
investigación de mercado
- Through detailed marketing research, we discovered that our target audience prefers online shopping over in-store purchases.
- marketing research firm
- marketing research company
- marketing research director
Examples
-
By using marketing research techniques, health care firms can increase minority representation in an ethical and cost-effective manner.
Academic text (2003) -
And although there is considerable data on market factors from automaker research, as well as extensive studies by marketing research firms such as J.D. Power, automakers keep their data proprietary, and the available market research is quite expensive to purchase.
Academic text (2004) -
Whether it's a presidential election or a corporate initiative, the core principles of marketing research are similar.
Blog text (23) -
However, the company's marketing research found that such stores increased sales by 5 to 10%.
Academic text (1998) -
Marketing research can monitor satisfaction through surveys and focus groups of patients, family members, employees, and physicians.
Academic text (1993) -
McCreery's advertising executives struggle with marketing research as they seek the best possible formula for success in the face of changing economic and social conditions.
Academic text (2001) -
Since Holland's original investigation of factors used by potential college students in selecting a college, a large body of marketing research has sought to learn why students select a particular college.
Academic text (1996) -
As Jeffrey Trachtenberg explains in the Wall Street Journal, the book's "transformation from respectable-selling hardcover to paperback sensation was no accident" as Penguin executives employed marketing research to better target the book to the female audience who account for "60 to 70% of US book sales."
Academic text (2014) -
The company's innovative marketing research indicated a shift in consumer preferences towards eco-friendly products.
-
After conducting extensive marketing research, the team was able to develop a more effective advertising campaign.
Synonyms
∞
3.4
A careful study to find new facts about a subject
19
3.2
Gathering information about what customers want and how they buy
2
3.8
A study of a market to find its size, trends, and customer needs to help businesses make decisions
1
3.7
Study of what customers want and do to help businesses make marketing choices
Antonyms
How Thorough
- Specialized
2
3.8
- Specialized
2
3.2
- UK
1
4.1
17
3.1
20
4.2
Surface Forms
Morphology
The meaning is transparently compositional: 'research' (organized investigation) applied to 'marketing' (the processes of promoting and selling), so a learner can infer it refers to investigating marketing/markets. This noun–noun composition is a common, cross-linguistically regular pattern, so a B1 learner who knows both words will readily understand it.
Etymology
Marketing research comes from the simple image of people in a busy market watching what sells and doing research by asking buyers questions. That's why today it means 'studying customers and markets' to help businesses sell products.