market research
19
3.2
- noun
- /ˈmɑrkɪt rɪˈsɜrʧ/
- Specialized
:
investigación de mercado
- Before launching our new product, we need to conduct thorough market research to understand customer preferences.
- market research firm
- market research company
- market research report
So I didn't have money to do market research.
- So I didn't have money to do market research.
- And he's got, he's got all the bells and whistles on how to do market research using Internet tools.
- I basically built the course without doing a ton of market research, which is a huge mistake.
- The problem is that music should never be about market research.
- And we, we did a bit of a kind of like market research.
- That said, you do need to get into their shoes, and this means market research.
- But you, e-mail writer, have forgotten the art part, the part where you carefully consider what is out there, market research.
Examples
-
Now that we've made so much headway in creating pieces, the next step is to do the market research and find out what it is people want.
-
As usual, market research plays a big role in how an AEC is planned.
Academic text (1997) -
I think the market research needs to come first.
-
So you seem to have a long history of doing market research by asking women.
-
Drug market research still has a long way to go in this respect.
Academic text (2007) -
You will become an expert in market research when you finish reading this article.
Blog text (22) -
We worked only on the market research, and we all just assumed we could figure it out later.
Academic text (2007) -
My good friend, Michael, is very interested in market research and logistical analysis.
Blog text (4) -
Our market research shows that Colonial Airlines is already getting its share of business fliers.
-
And so according to our market research, King's strongest consumer awareness is with females in the twelve to nineteen year old age range.
Synonyms
2
3.2
Gathering and studying information about customers and other companies to help business decisions
2
3.8
A study of a market to find its size, trends, and customer needs to help businesses make decisions
1
3.7
Study of what customers want and do to help businesses make marketing choices
1
3.9
Finding out what customers want and need for a product
How Thorough
32
3.0
- Specialized
2
3.8
- Specialized
19
3.2
17
3.1
Surface Forms
Morphology
The meaning 'the process of collecting and analyzing information about consumers and the movement of goods' is directly derivable from combining 'market' (commerce/trade) with 'research' (organized investigation). This simple noun+noun compositional pattern is common across languages and follows transparent English compound semantics, so a B1 learner who knows both words should understand it.
Etymology
Market research comes from a simple image: imagine someone watching a busy market, seeing which stalls sell most and doing careful research by asking customers questions and counting sales. So, the phrase means 'studying customers and how goods move from seller to buyer'.