Skip to main content
low profile

low profile

55 4.4
A way of behaving to avoid attention or public notice
  • noun
  • /loʊ ˈproʊfaɪl/
translation icon : perfil bajo
  • My employer likes to keep a low profile.
  • keep a low profile
  • maintain a low profile

So you should come from China to here and they keep a very low profile and they hide a lot from the Chinese government as well.

Autoplay Next

Examples

Synonyms

quiet
vslow profile
189 1.0

Not attracting attention and simple in style

is an intentional choice to avoid publicity rather than neutral plainness
discreet
vslow profile
115 5.8

Careful about what you say and do to avoid upsetting people or drawing attention

focuses on tact and prudence rather than solely hiding from attention
to keep a low profile
vslow profile
36 3.9

Act quietly so people do not notice you

is the enduring state or manner rather than the action
under the radar
vslow profile
34 5.2

People do not notice it because someone keeps it quiet

refers to a chosen state of avoiding publicity rather than accidental invisibility
obscurity
vslow profile
33 7.4

A time when a person or thing is unknown and not noticed

is active avoidance of attention rather than merely being unknown or unimportant
to lie low
vslow profile
  • Informal
14 5.6

To stay out of sight to avoid trouble

is a general deliberate manner of avoiding attention, not only escape from trouble
low-key
vslow profile
  • Informal
10 7.4

A little and not obvious

means deliberate avoidance of notice rather than simply a low degree of feeling
to fly under the radar
vslow profile
  • Informal
9 5.9

To avoid being noticed by other people

expresses a deliberate, sustained way of avoiding attention rather than a one off act
inconspicuousness
vslow profile
7.9

Being hard to notice in a place or crowd

is the deliberate behavior to avoid notice rather than merely that quality

Antonyms

130 3.6

A job or position that gets a lot of public attention

How Visible

high profile
130 3.6
visible
398 1.0
low profile
55 4.4
hidden
125 1.1

Surface Forms

low profile singular
low profiles plural

Morphology

low + profile

The meaning ('having a small or unobtrusive profile') follows directly from combining 'low' (small/not high) with 'profile' (level of prominence or outline/height): it denotes a reduced or unobtrusive profile. This is a regular adjective+noun composition and is cross-linguistically common, so a B1 learner who knows both constituents can infer the intended design/product sense.

Etymology

Low profile may come from the image of keeping your side view, your profile, very low so you can crouch behind a wall and not be seen. So a low profile means 'to avoid attention or publicity'.