logotype
1
6.8
- noun
- /ˈloʊɡəˌtaɪp/
:
logotipo
- We'll also continue to use the traditional Microsoft logotype.
Examples
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The company updated its logotype to better reflect its modern brand identity.
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Maybe the cause of all these identity issues is that all the parts of it are made by many different designers who did not really understand the point of logotype and how all that should look.
Blog text (34) -
Several large corporate franchises have argued that their heavily advertised identity would be compromised if their logotype had to be translated into French for the Quebec market.
Academic text (2003) -
The designer presented several options for the new logotype to the marketing team.
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A recognizable logotype can significantly enhance brand recognition among consumers.
Synonyms
209
1.8
A picture or symbol a company uses so people can easily recognise it
77
3.4
A name, symbol, or design legally used by a company to show who made a product
73
2.7
A mark, like a letter, that stands for something
42
4.0
A visible thing with a design that represents a group, idea or quality
How Identifying
Surface Forms
Morphology
Etymology
The word logotype comes from two simple parts: logo meaning 'word' and type meaning 'form' or 'style'. So a logotype is a company's name or mark shown in a special style to identify the brand.