to land a deal
- phrasal verb
- He hopes to land a deal with a new client before the end of the month.
- land a deal with Atlantic Records
This is the process that you have to go through, and hopefully you get some advice here that can help you actually go and land a deal, OK?
- This is the process that you have to go through, and hopefully you get some advice here that can help you actually go and land a deal, OK?
Examples
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This is the process that you have to go through, and hopefully you get some advice here that can help you actually go and land a deal, OK?
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How will the boss react if we don't land a deal or meet our productivity goals?
Academic text (2002) -
Promoboxx has landed a deal with Chevy to power its Super Bowl commercials from local dealers.
Blog text (12) -
And he has become the first friar to land a deal with a major record label—Universal Music Group.
Blog text (15) -
Promoboxx has landed a deal with Chevy to power its Super Bowl commercials from local dealers.
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Dana Wharf just landed a deal with GoPro showing sperm whale footage for an ad.
Synonyms
Make an agreement after talking, often in business or politics
Make an agreement official by accepting its final terms
To agree with someone after talking about the details
To complete the steps to make a business agreement official
To get a good price on things like flights or cars
How Successful
Surface Forms
Morphology
The noun 'deal' keeps its literal meaning (a business agreement), but 'land' is used metaphorically here to mean 'to obtain' or 'secure' rather than its literal sense of striking or arriving. This figurative extension is partially inferable from context but not fully predictable from the literal definitions alone, so a B1 learner who only knows the basic senses might only be able to guess the meaning with some difficulty.
Etymology
Land a deal comes from the picture of catching something big. People who fish would land a large catch by bringing it to the shore, so today land a deal means to successfully 'get' an agreement.