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half the price

half the price

13 1.0
At a cost that is half the usual amount
  • idiom
translation icon : a mitad de precio
  • At just under 200 bucks, they're less than half the price of comparable models from other brands.
  • tickets for half the price
  • sells for half the price
  • costs half the price

And it's less than half price, less than half the price of all these big brands.

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Examples

  • You can have your cardiac procedures in the Cayman Islands for half the price of the US.

  • The new smartphone is available for half the price compared to last year's model.

  • Also note that the store bought version is half the price of the restaurant.

  • I can get a better band for half the price.

  • Even at half the price, it would still be more than I would want to spend.

    Blog text (25)
  • It's much warmer, and we can get it for half the price.

  • A competitor from China offered the same technology a lot faster and at half the price.

  • Raycons offer amazing quality audio at half the price of other premium audio brands.

  • An Amazon Kindle Fire and a Google Nexus 7 are both about half the price of an average iPad.

    Blog text (30)
  • I bought this jacket on sale; it's half the price of the original.

Synonyms

half-price
vshalf the price
28 1.1

Available for half the usual price

means the same exact fifty percent reduction not a general lower price
cut rate
vshalf the price
1 3.3

A price lower than the usual one

insists on an exact fifty percent reduction rather than a vague lower rate
cut-price
vshalf the price
  • UK
3.0

Sold at a lower price than usual

specifies a precise fifty percent cut rather than any unspecified reduction
cut price
vshalf the price
  • UK
2.0

A lower price than normal

refers specifically to a fifty percent decrease not to any smaller discount

How Expensive

expensive
1.0
cheap
1.0
half the price
13 1.0
free
1.0

Surface Forms

Morphology

half + the + price

The meaning is directly and compositionally derived from 'half' (one of two equal portions) modifying 'price' (the cost), so it denotes a price that is 50% of the original. The definite article 'the' is neutral, and this numeric compositional pattern is cross-linguistically common, so a B1 learner who knows the constituent words will readily understand it.

Etymology

Half the price comes from a simple shop picture: the seller asks you to pay half of the original price, so the item costs 50% less. So, it means 'costing 50% less'.