to gouge the customer
- phrasal verb
- The insurers were trying to gouge customers by removing themselves from liability if hurricane damage was not covered, even though it was not a hurricane when it caused the damage.
Examples
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These bad dealerships perform unnecessary repairs to drive up the repair bills, and when the opportunity arises, will gouge the customer with price mark-up.
Blog text (15) -
He felt it was wrong to gouge the customer by increasing prices during the holiday season.
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"No other modern country gives corporations the unfettered power found in America to gouge customers, shortchange workers, and erect barriers to fair play.
Blog text (3) -
Many people believe that raising prices during emergencies is a way to gouge the customer unfairly.
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The restaurant was criticized for trying to gouge the customer with hidden fees on their bills.
Synonyms
To charge someone a much higher price than usual
To ask someone for more money than a fair price
Charge someone too much money
Charge someone much more than a fair price
To get money unfairly from someone by forcing them to pay too much
To charge someone too much money for something
Charge someone more money than they should pay for goods or services
To raise prices by a large amount, often suddenly
Charge someone an unfairly high price
Add an extra fee to a price, often for a special service
How Expensive
Surface Forms
Morphology
The verb 'gouge' already carries the sense of demanding or taking money unfairly, and adding 'the customer' simply identifies the target; the overall meaning is a direct compositional combination of the constituents. This straightforward charge–target pattern is cross-linguistically common, so a B1 learner who knows the constituent words would readily infer the MWE meaning.
Etymology
The phrase gouge the customer comes from the image of someone using a sharp tool to gouge a deep cut and take away part of the wood or metal. That's why gouge the customer means 'to charge too much' or unfairly take money from a buyer.