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downmarket

downmarket

6.0
Cheaper, lower-quality products or services for people with less money
  • adjective
  • /ˈdaʊnˌmɑrkɪt/
translation icon : de bajo costo
  • Apple's Tim Cook dissed netbooks back in April for what seemed like acceptable reasons: cheap, "junky hardware" (Cook's words) equates to downmarket, shoddy products.

It was a bit like hipsters drinking Pabst Blue Ribbon Ribbon, I think it's called, which is it was historically downmarket blue collar American beer, right?

Examples

  • I think people are piling on Chick-fil-A because it is so downmarket and only obese, Jesus freak hicks go there.

    Blog text (18)
  • It was a bit like hipsters drinking Pabst Blue Ribbon Ribbon, I think it's called, which is it was historically downmarket blue collar American beer, right?

  • They are typically untalented at pizza making, their shawarma is lackluster, and their ingredients are typically the most downmarket and dire quality imaginable in DK.

    Blog text (24)
  • The store sells downmarket products that are affordable for people on a budget.

  • Many consumers are choosing downmarket brands for their everyday shopping needs.

  • The movie was criticized for its downmarket production values and lack of originality.

Synonyms

downscale
vsdownmarket
2 5.1

Goods or services that are cheaper and lower quality for people with less money

is used for goods seen as cheap and aimed at lower social status buyers

Antonyms

2 5.9

More expensive and made for people with more money

How Downmarket

shoddy
30 4.5
downmarket
6.0
cheap
1.0
inexpensive
86 1.0
midrange
1 3.9

Surface Forms

downmarket positive

Morphology

downmarket = market (transparent) = down + market

The adjective directly combines 'down' (lower) and 'market' (commercial sector) to denote a lower-tier or cheaper market, a meaning readily inferable from the parts. [Postprocessing: moved 'down' from base_words to prefix]

Etymology

Downmarket is made from down ('lower') and market ('place to buy' or 'group of buyers'), which gives the image of a market that is lower in price or social standing. So, something downmarket is cheaper or aimed at people with less money.