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cookie-cutter design

cookie-cutter design

4.4
Something that looks the same as many others and has no new ideas
  • noun
  • Informal
translation icon : diseño estandarizado

Examples

  • The whole point of his article is custom blogs, not cookie-cutter designs.

    Blog text (27)
  • It would be great to see CityVille 2 offer players different starting sections of land to eliminate the cookie-cutter design that each town in CityVille ultimately has.

    Blog text (18)
  • Many modern suburbs are criticized for their cookie-cutter design, featuring identical houses that lack character.

  • The architect aimed to create a unique community instead of following the cookie-cutter design typical of many developments.

  • Visitors often complain that the new shopping mall has a cookie-cutter design that is just like every other mall.

Antonyms

138 4.4

Made or done to fit one person's needs

bespoke
  • UK
7 6.9

Made for one person to fit their exact measurements

How Unoriginal

cookie-cutter design
  • Informal
4.4
generic
81 4.8

Surface Forms

Morphology

cookie-cutter + design

The phrase uses a literal image (a cookie cutter makes identical shapes) so the idea of a design that is uniform or stereotyped is inferable from the constituents. However, this is a metaphorical adjectival extension and relies on recognizing 'cookie-cutter' as a single metaphorical unit, so the meaning is not completely predictable for all B1 learners without prior exposure.

Etymology

Cookie-cutter design comes from a simple baking tool: a cookie cutter makes many cookies in the exact same shape, so you imagine lots of identical copies. That's why the phrase is used for a design that is 'all the same' or 'lacking originality'.