consumer research
1
3.7
- noun
- /kənˈsjuːmər rɪˈsɜːrʧ/
- Specialized
:
investigación del consumidor
- In addition, a wealth of economic trends, consumer research, and product sales data provides an informed context for accurately interpreting the survey results.
Examples
-
The organization should also clearly identify its intended audience, discuss and confirm its communication strategy and objectives, and pretest the communication efforts to ensure that they are informed by consumer research.
Academic text (2006) -
"Recent consumer research tells us that people have gotten a little lazy in their habits, especially when they are away from home," says Larry Goldzband, director of the DOC.
Academic text (1998) -
The behavioral outcome most often associated with consumer research is the decision to purchase.
Academic text (2016) -
GM does little consumer research.
Blog text (29) -
Expect that smartphones and mobile search will figure prominently in consumer research at some point in the purchase process; every product, every promotion will be touched by mobile.
Blog text (7) -
Recent consumer research reports that one in four women over 18, half of nursing home residents, 15% of men over 60, and half of men after prostate removal will experience UI.
Blog text (31) -
Furthermore, the results of consumer research surveys indicate that low fiber and high fat diets are typical among AAs (Pratt & Pratt, 1996).
Academic text (2004) -
This presents a missed opportunity because behavioral theories posit that individuals' perceptions and attitudes predict behavior changes, and consumer research has found that perceptions of a product's attributes are associated with intent to purchase.
Academic text (2012) -
Companies often use consumer research to understand what features customers desire in new products.
-
The marketing team presented their findings from consumer research to help improve the company's advertising strategy.
Synonyms
19
3.2
Gathering information about what customers want and how they buy
2
3.2
Gathering and studying information about customers and other companies to help business decisions
2
3.8
A study of a market to find its size, trends, and customer needs to help businesses make decisions
How Thorough
- Specialized
8
7.4
- Specialized
1
3.7
83
3.2
200
2.8
Surface Forms
Morphology
The meaning 'systematic study of consumers' is directly and transparently derived from combining 'consumer' (person who purchases) with 'research' (organized investigation), so the phrase simply denotes research about consumers. This noun+noun compositional pattern is common and cross-linguistically similar, making it readily understandable to a B1 learner who knows both constituents.
Etymology
Consumer research joins consumer, meaning a buyer, and research, meaning a careful study; imagine people watching shoppers, asking questions, and testing products to see what they like. That's why consumer research means studying 'customers' and their choices to help companies make better products and plans.