bright shiny object syndrome
- noun
- Jargon
- The team's bright shiny object syndrome caused them to chase every new trend without completing their original goals.
Examples
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Don't let bright shiny object syndrome distract you from your goals!
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Many entrepreneurs experience bright shiny object syndrome.
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His bright shiny object syndrome made it difficult to finish any of his creative projects.
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If you suffer from bright shiny object syndrome, you might struggle to stay committed to long-term tasks.
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His bright shiny object syndrome made it difficult to finish any of his creative projects.
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If you suffer from bright shiny object syndrome, you might struggle to stay committed to long-term tasks.
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The team's bright shiny object syndrome caused them to chase every new trend without completing their original goals.
Synonyms
A tendency to lose focus because of things around you
A state of being so distracted that you forget things and miss details
Not able to pay attention because your mind is on other things
Antonyms
How Distracted
Surface Forms
Morphology
bright + shiny + object + syndrome
The parts 'bright', 'shiny', and 'object' transparently suggest something attention-grabbing and 'syndrome' signals a recurring pattern, so a learner can plausibly infer it refers to being distracted by attractive new things. However, this is a metaphorical, jargon-like phrase (business/productivity register) and requires mapping 'object' metaphorically and understanding 'syndrome' in a non-clinical sense, so the meaning is not fully predictable without some exposure.
Etymology
Bright shiny object syndrome comes from the image of a new, very bright and shiny object that grabs your eye like a toy, so you stop what you are doing to look. That's why it now describes someone who is 'easily distracted' by new ideas or projects and abandons their old tasks.