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Glite Dictionary
SWOT matrix

SWOT matrix

5.1
A chart that shows a business or project's strengths, weaknesses, opportunities, and threats
  • noun
  • /ɛsˈdʌbəljuːoʊtiː ˈmeɪtrɪks/
  • Specialized
translation icon : matriz FODA
  • When starting a new company, it's essential to create a SWOT matrix to assess internal and external factors.

Examples

  • The marketing team presented their SWOT matrix during the quarterly strategy meeting.

  • By reviewing their SWOT matrix, the managers identified potential risks and areas for improvement.

  • The team created a detailed SWOT matrix for their new project.

  • Have you ever used a SWOT matrix in your analysis?

  • By reviewing their SWOT matrix, the managers identified potential risks and areas for improvement.

  • When starting a new company, it's essential to create a SWOT matrix to assess internal and external factors.

  • The marketing team presented their SWOT matrix during the quarterly strategy meeting.

Synonyms

situation analysis
vsSWOT matrix
  • Specialized
1 4.4

A careful study of a company's inside and outside factors to find what helps or harms its plans

is a specific planning tool that focuses on four internal and external factors

How Structured

audit program
  • Specialized
4.2
SWOT matrix
  • Specialized
5.1
SWOT analysis
  • Specialized
4.0
chat
  • Informal
312 1.0

Surface Forms

SWOT matrix singular
SWOT matrices plural

Morphology

SWOT + matrix

The noun 'matrix' (an arrangement or grid) transparently signals an organized table, but 'SWOT' is an acronym whose meaning (Strengths, Weaknesses, Opportunities, Threats) is not derivable from the letters unless the learner already knows the expansion. If a learner knows the full expansion the phrase becomes fully compositional, but for a typical B1 learner who only knows the surface form 'SWOT' the term is only partially transparent.

Etymology

SWOT matrix comes from the first letters of Strengths, Weaknesses, Opportunities, and Threats, and from the simple four-box grid people draw as a 'matrix'. In that grid, two boxes show 'inside' points (strengths and weaknesses) and two show 'outside' points (opportunities and threats), so a SWOT matrix helps you list and compare what will help or hurt a plan.