BATNA
9.7
The best option you can use if talks to reach an agreement fail
- noun
- /ˈbæt.nə/
- Jargon
:
BATNA
- Before entering negotiations, it is wise to establish a strong BATNA to ensure you have better options if talks break down.
Examples
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If you could, if, if you could just let BATNA go entirely, then it doesn't matter.
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In the context of negotiated rulemaking, perceptions of what an agency will do in the absence of negotiation determine the BATNAs of interested parties.
Academic text (1997) -
A well-prepared BATNA can give you confidence and leverage during the negotiation process.
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When the deal fell through, she quickly turned to her BATNA and pursued an alternative opportunity.
How Good
Surface Forms
Etymology
BATNA is an acronym for Best Alternative to a Negotiated Agreement, which says your best option if a deal fails. A helpful way to remember BATNA is to think of it as your 'Plan B' or backup plan when talks break down, and that is why negotiators use it to know when to walk away.