word-of-mouth
8
3.4
- adjective
- /ˈwɜrd əv maʊθ/
:
boca a boca
- It's no longer a matter of word-of-mouth or country club contacts.
- word-of-mouth advertising
Examples
-
MTFC parents are recruited through a variety of methods; word-of-mouth and newspaper advertising have been the most successful.
Academic text (2000) -
Through social media, the power of word-of-mouth is amplified by the click of a mouse.
Blog text (2) -
Social media marketing is, in essence, a word-of-mouth campaign carried out over the Internet.
Blog text (22) -
Again, word-of-mouth was viewed as a good channel for getting these men involved in health programs.
Academic text (2003) -
I have built up my business through networking, word-of-mouth referral, and repeat business.
Blog text (20) -
You know well the power of word-of-mouth marketing and how it derives from excellent service.
Blog text (25) -
At least in the South, about half the black-owned stores relied on word-of-mouth rather than advertising for their customer base.
Academic text (1999) -
Tweets like these are a powerful form of word-of-mouth marketing that you just can't buy.
Blog text (22) -
Typically, campuses have allowed these physical activity programs to promote themselves by depending on word-of-mouth advertising to arouse student interest.
Academic text (2007) -
Many businesses rely on word-of-mouth advertising to attract new customers.
Antonyms
Surface Forms
Morphology
Etymology
Word-of-mouth comes from the simple picture of a word passing from one mouth to another, like people telling friends about a good restaurant, and it means information shared 'by speaking' rather than 'in writing'.