whuffie
- noun
- /ˈwʌfi/
- Slang
- Tara mentions on her blog that as she was giving presentations to business audiences, their questions were, 'So how do we leverage whuffie to make money?' You don't "leverage" a human value system.
Examples
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Doctorow's Whuffie is an externalized metric of those 'to'-relationships, as a 'network property' accumulated from others by an individual.
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This is a state of human economics that is thoroughly discussed in Tara Hunt's book, The Whuffie Factor.
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Social capital is not the same as Whuffie.
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So let's forget social capital and replace it with "reputation," which seems to be what whuffie is supposed to be.
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To me, the site took the idea of whuffie as economic currency literally and then created a score out of it.
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The idea of whuffie points to the bigger picture, to a shift in thinking about how we want to behave as humans in business.
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Venessa: "An individual's capital (whuffie) isn't as important as the focus on the infrastructure of relationships (social capital)."
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Now I'm not so sure that I was right, because here I'm pretty strongly in favor of not using Social Capital and Whuffie as equivalents, so my argument might not generalize.
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I've watched several people make the mistake of thinking that Whuffie (as described in "Down & Out in the Magic Kingdom") is a tradable commodity, by direct analogy with money.
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Having a good reputation, or whuffie, can help you gain access to exclusive events.
Synonyms
A person's reputation in a group or online community
Wide fame and respect for someone's work or good qualities
The opinion people have of someone, often about how respected they are
A respected place in a group because people admire you
A quality of being respected and trusted by many people
How Respected
Surface Forms
Etymology
Whuffie was made popular by writer Cory Doctorow in a novel to mean the social 'reputation' or credit you get from other people, especially online. A helpful way to remember it is to think of a small puff of praise that raises your standing, which is why whuffie means online social value.